Companies that cultivate cannabis in multiple states must use different strategies depending on a market’s maturity, the climate and what consumers will pay for the products.
By way of comparison, the California market is among the most mature in the United States, with a highly competitive flower scene where growers can sell only top-quality cannabis.
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The California climate – with long stretches of daylight and minimal rainfall – allows growers to produce very large plants and therefore focus on selling “A buds,” the best part of the plant.
In Massachusetts, by contrast, recreational marijuana sales are relatively new – having started in November 2018 – and most cannabis is grown indoors because of the state’s rainy, humid climate.
Profitable indoor cultivation techniques include using hydroponics, crop steering and inert growing mediums, such as rockwool, for cleanliness and ease of use, said Matthew Stevens, cultivation director for 4Front Ventures,
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