Cannabis reform measures, including state-level adult-use marijuana legalization, are encouraging American adults who have historically steered away from cannabis to try the drug, according to recently published research.
According to a study published in the American Journal of Preventive Medicine, these include adults who are “older, female, white, or college educated” – some of the exact demographics that the $32 billion legal industry is keen to attract.
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Despite selling far more products than in prior years, declining prices mean legal cannabis operators are registering less sales by dollar in key markets, including California and Michigan, the country’s two biggest markets.
That’s led to manufacturers developing new products, including drinks as well as “functional THC” products, tailored toward populations, including older women and Gen
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