The Super Bowl, like marijuana, brings people together while providing a new opportunity for cannabis brands and operators to capitalize on one of the world’s largest events.
Brand activations, special product releases and big sales discounts are all in the playbook this year as the industry preps for Sunday, when the Kansas City Chiefs take on the Philadelphia Eagles in Super Bowl LIX at New Orleans.
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Arizona-based Mint Cannabis has already received more than 200 orders for infused pizzas for game day.
The company operates one of the nation’s only state-licensed kitchens allowed to infuse marijuana in prepared foods.
The cafe inside its Guadalupe retail store in suburban Phoenix , according to co-owner and chief operating officer Raul Molina.
From Feb. 7 to Feb.
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