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Text messaging provider Twilio cuts service to cannabis industry

Twilio, one of the nation’s largest communications-service providers for retailers, is prohibiting cannabis companies from using its software to reach customers, MJBizDaily has confirmed.

The publicly traded San Francisco company provides a communications platform and software that helps companies talk to their customers via text, voice and video.

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A company spokesperson told MJBizDaily the sale or promotion of cannabis via Twilio’s platform violates “long-standing” policies put in place to comply with federal law.

However, according to the company’s list of restricted-use cases, marijuana, CBD and accessory-products companies are prohibited from utilizing its SMS or MMS text messaging in the United States or Canada, “regardless of the federal or state legality.”

Other banned categories include:

High risk financial services, such as cryptocurrency. Debt collection or forgiveness. Gambling. Sex, firearms and tobacco.

“If we discover a customer is violating the law or another provision of our

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