As the cannabis industry matures and competition stiffens, some operators yearning for bygone “good old days” have to face an uncomfortable truth: they were doing it wrong all along.
Despite years of experience and access to more sophisticated equipment such as efficient lighting, many cannabis cultivators are losing money due to preventable mistakes, including hiring the wrong vendors and purchasing clones stricken with hidden pathogens, panelists at MJBizCon’s “Cultivating Success: Building and Scaling a Profitable Grow” session said.
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Hidden behind the nostalgia for higher prices and beefier margins is a creeping realization that errors in the grow room can no longer be hidden in mature, competitive markets.
“Fifteen years ago a lot of people built everything wrong,” said Cory Desloge, director
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