The largest CBD companies in the U.S. experienced declining market share in the second quarter, as the return of in-person shopping triggered a decline in e-commerce sales.
Market share by revenue for the top 20 CBD brands shrank 2 percentage points, to 16%, versus the first quarter of the year, according to Chicago-based cannabis analytics firm Brightfield Group.
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That is the smallest share for the sector in the past four quarters. The brands’ share of overall CBD sales peaked in the fourth quarter of 2021, at 18.9%.
Bethany Gomez, Brightfield’s managing director, said the declining market share reflects a broader trend in the direct-to-consumer category, with consumers returning to stores after having shopped online following the outbreak of the COVID-19 pandemic in early 2020
“There’s still a very strong percentage of consumers that are buying online, but people are ready to explore a little bit more,” Gomez said.
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