A top veterans organization has entered a first-of-its-kind partnership with a hemp THC beverage company, with a licensing branding deal that will support a variety of veterans services and promote cannabis drinks as a potential alcohol alternative.
The Veterans of Foreign Wars (VFW) of the United States on Tuesday announced it reached an agreement with Torch Drinks, a Florida-based cannabis business that produces hemp-derived THC beverages. In addition to the branding licensing agreement, the cannabis drinks will be made available at VFW posts across the country in jurisdictions where they are legal.
“The VFW recognizes the importance of providing veterans with alternatives to alcohol consumption, and through this relationship the VFW can provide members in states where Torch beverages are legal with alcohol alternatives that may better benefit veterans coping with service-connected injuries, chronic pain or the invisible wounds of war,” the announcement says.
This marks the first time a major veterans service organization (VSO) has collaborated in such a way with a cannabis company.
Select Torch Drinks products will carrying VFW branding—and proceeds from the sale of those drinks will go toward initiatives such as the organization’s national veterans service program that provides no-cost assistance in filing health claims
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