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Trulieve suit alleges deceptive advertising in adult-use marijuana opposition

Trulieve Cannabis Corp., Florida’s largest medical marijuana retail chain, has filed a defamation lawsuit against the state’s Republican Party and two TV stations for running “deceptive campaigns” aimed to mislead voters on a November ballot initiative to legalize adult-use sales.

The Tallahassee-based multistate operator also claimed Sun Broadcasting and the Fort Myers Broadcasting Co. ran a “demonstrably false” ad aimed “to fool Florida voters” to oppose Amendment 3, , according to the News Service of Florida.

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If more than 60% of state voters approve the constitutional amendment in November, adults 21 and older will be able to purchase recreational cannabis at existing medical marijuana treatment centers (MMTCs), as dispensaries are called in Florida.

The ad in question depicts a “Big Weed” character that

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