American marijuana consumers have spent more than $4.1 billion on pre-rolled joints over the past year and a half, according to a new industry report, with the products now making up about 15.9 percent of the cannabis market.
Among the latest trends in the pre-roll market, it adds, is the continued growth of specialty infused pre-rolls, which are sold as a premium product and typically contain marijuana concentrate. Those products, which command higher price points than standard pre-rolls, accounted for almost half (44 percent) of the pre-roll market during the first half of 2024.
The findings were compiled by product manufacturer Custom Cones USA using data from the cannabis intelligence firm Headset, which collects point-of-sale data in a dozen U.S. states. It’s Custom Cones’s third year releasing a white paper on the current state of the pre-roll market.
“Every year we like to hunker down and look at the story the data is telling,” Harrison Bard, the company’s co-founder and CEO, said in a press release. “Thanks to the help of our partners at Headset, we can now see even more clearly that pre-rolls are continuing to dominate the market on an upward trajectory that confirms our belief that pre-rolls
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