Increased demand for U.S. cannabis products and emerging opportunities in Europe are driving some American brands to expand internationally.
The roster of companies targeting international growth represent a small but growing cross section of the industry, from established category leaders such as Jeeter and Wana Brands to infused beverage manufacturer Lehua Brands.
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Surprisingly, some American marijuana operators are finding global expansion easier to navigate than the complex patchwork of state regulations in the United States, where rules vary by market.
The U.S.-based operators share some traits that make them good candidates for international expansion – including sustained success stateside, category specialization and a push to become one of the sector’s few true global brands.
More welcome mats globally?
Perennial challenges in their home
Read full article on Marijuana Business Daily
