Faced with plummeting flower prices that depressed its margins, Michigan retailer Premiere Provisions sought to put greater emphasis on the sale of concentrates.
It’s a big pivot.
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Stand-alone concentrates – such as wax and shatter – were long viewed as products for hard-core cannabis consumers.
It’s a stigma that was further fueled by the need to consume them with clunky and complicated dab rigs that could easily cost north of $100 – often more than $200 – and required nails, torches and other equipment.
Premiere Provisions General Manager Edwin Maguire made sure that his dispensary in Big Rapids stocked a variety of concentrate consumption devices – from high-end table-top dab rigs for experienced concentrate consumers, to smaller, less expensive, one-click battery pens that could appeal to concentrates newbies.
Maguire said he also made sure to educate consumers about these devices and offer them at discounts.
The
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