U.S. cannabis consumers are exploring new products as recreational legalization jumps with new states signing on. Consumers are leaning towards vapes and pre-rolled cannabis products. As a result, innovation in these products has sparked popularity in the U.S., only trailing flower products.
Vapor pens were the second-largest category by revenue behind flower products in the U.S. from 2020 and 2021. According to Seattle-based data-analytics firm Headset, this segment netted nearly $2.6B in retail sales across six adult-use markets.
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