(This story is part of the cover package in the November-December issue of MJBizMagazine.)
Pre-rolls were once counted as part of the marijuana flower market.
But over the past few years, they have become viewed as a distinct product category.
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“In terms of relative sales growth, comparing Q1 of 2020 to Q3 of this year, the pre-roll category has the highest growth,” said Cooper Ashley, analytics manager at Seattle-based data firm Headset.
Pre-rolls went from $406 million in sales and 7.9% market share in 2018 to $1.5 billion in sales and 12.7% market share so far in 2022, according to Headset data.
This change has been driven by the introduction of a greater variety of pre-rolls as well as the consumer dollars that are being spent on them.
More sizes and package varieties
Just a few years ago, pre-rolls were almost exclusively sold as 1-gram
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