Virginia officials withdrew a new ad campaign aimed at discouraging marijuana impaired driving over “concerns” that it missed the mark, the Department of Motor Vehicles (DMV) told Marijuana Moment.
The public education campaign featured a 30-second ad that effectively served as an advertisement for marijuana’s relaxation-enhancing effects—telling viewers that “if you get high to relax…relax” and showing various actors engaging in activities at home such as taking a bubble bath, watching a nature documentary, gardening and eating large amounts of take-out food.
The idea was to encourage people who are high on cannabis to stay in and relax rather than get behind the wheel of a car and drive while impaired—but the video and an accompanying press release were deleted shortly after being launched, without public explanation.
Marijuana Moment reached out to state officials to find out why the spot was pulled.
“Virginia DMV wants to make sure Virginians receive a clear message about the serious risks of driving while impaired,” Camila Barco, a public relations and media liaison at DMV said in an email. “As we launched our first cannabis-impaired driving campaign, we received some concerns about how the message was presented.”
“We take those concerns seriously and have
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