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What corporate earnings say about your marijuana business

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Corporate earnings reports might not seem like the most thrilling reading, especially in a dynamic industry such as cannabis.

Even so, Wall Street earnings releases are worth your time – both for what they can tell you about our industry and how they can help you craft better financial communiques.

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Canadian marijuana company Hexo Corp. recently reported results for its third fiscal quarter ended April 30. Its news release was a 3,500-word lesson in what not to do.

It needed only about 10 words: Hexo lost 146.7 million Canadian dollars ($112 million) on CA$63.6 million in revenue. That was the story. Those were the numbers.

Here’s what the news release led with instead:

“Hexo is committed to streamlining our operations across all functions, allowing our top-selling

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