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What corporate earnings say about your marijuana business

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Corporate earnings reports might not seem like the most thrilling reading, especially in a dynamic industry such as cannabis.

Even so, Wall Street earnings releases are worth your time – both for what they can tell you about our industry and how they can help you craft better financial communiques.


Canadian marijuana company Hexo Corp. recently reported results for its third fiscal quarter ended April 30. Its news release was a 3,500-word lesson in what not to do.

It needed only about 10 words: Hexo lost 146.7 million Canadian dollars ($112 million) on CA$63.6 million in revenue. That was the story. Those were the numbers.

Here’s what the news release led with instead:

“Hexo is committed to streamlining our operations across all functions, allowing our top-selling

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