(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)
Magnus Thorsson (Courtesy photo)
Harley-Davidson’s struggles in the past decade offer a cautionary tale for the marijuana industry.
From 2014 to 2023, Harley-Davidson’s sales plummeted by 37%, driven by limited options appealing to new entrants and evolving market demands.
Efforts to attract new riders, such as women, stumbled because of heavy, costly bikes ill-suited to their needs.
Similarly, the state-regulated marijuana market is contending with slowing sales growth, intense competition and shrinking margins.
A key challenge is the lack of new consumer entrants, even as cultivation efficiencies have ramped up.
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This mismatch has resulted in a surplus of inventory, driving down prices and intensifying market pressures.
Since
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