(This column first appeared in the November-December issue of MJBizMagazine. To be considered as an MJBizDaily guest columnist, please submit your request here.)
Beau Whitney (Courtesy photo)
The macroeconomic environment has a huge impact on cannabis investment opportunities.
While recent years have been rough for the industry, the future looks somewhat less turbulent as macroeconomic pressures on cannabis businesses alleviate.
A few years out from COVID-19, the industry is exiting a period of abnormally high sales driven by pandemic purchasing.
Demand is more predictable, and consumers are returning to pre-pandemic behaviors.
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Still, some critical business operations will continue to be influenced by macroeconomics – and how companies respond to these factors will ultimately decide the health of their cannabis businesses.
Cost of inputs
Many companies have experienced
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