Younger generations are growing up in unprecedented times. Concerns such as COVID-19, global warming and having access to an endless stream of information have seemingly reshuffled their priorities, transforming young people into a generation that stands apart from the rest.
When it comes to why young people prefer cannabis over alcohol, Bloomberg quotes another survey that shows different reasons. These include that cannabis represents a sleep aid, an opportunity for emotional release and is also a fun activity in which people can participate.
Many participants also mentioned health concerns as one of their reasons, indicating the degree to which weed is viewed as something natural and beneficial when compared to a substance like alcohol.
Alcohol companies will certainly have to take this new view into account, but it’s also important for cannabis proponents and legislators to bear this information in mind, especially as cannabis
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