Five-plus years after Canada legalized adult-use marijuana, the illicit market still is estimated to account for anywhere from one-quarter to more than half of all cannabis sales in the country, according to a new report from business services company Deloitte Canada.
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The report tackled crucial questions such as:
What are the gaps between the illicit and legal markets in terms of product offerings, price and operational tactics? Why isn’t Canada’s cannabis market thriving?
To help fill the gaps, Deloitte and its data partner, Neobi, analyzed data from 624 private, legal adult-use marijuana stores and 57 illegal ones.
“The two biggest takeaways for me are price convergence and how brazen the illicit websites are,” Christopher McGrath, Deloitte Canada’s senior manager and author
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