Meat consumption is rising globally (starting with the U.S.). The American market alone is worth about $270 billion annually, out of a market worth about $1.5 Trillion dollars globally. Unfortunately this is also a vertical which is increasingly unsustainable from the climate change perspective—forget the moral issues involved. As Mr. Rogers famously said, he could not eat anything that had a mother.
Less prosaically, cow farts are the top agricultural source of greenhouse gases. Each cow emits about 220 pounds of methane annually. As a result, reducing methane emissions via transitioning the planet to animal-protein-free alternatives is also seen as
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