Women are driving innovation and shaping cannabis market trends, which could be the way to reinvigorate the struggling industry.
As more women embrace cannabis for wellness purposes such as stress relief, sleep improvement and pain management, some brands are pivoting to meet their needs, creating products that are tailored to a health-conscious audience.
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From wellness-focused edibles to beauty and self-care cannabis products, the industry can tap into this growing demographic to drive sales and innovation in a competitive market.
“Women are leading the way in purposeful cannabis use, focusing on wellness goals like stress relief and improved sleep,” said David Kooi, CEO of Los Angeles-based cannabis discovery app Jointly.
“They’re seeking out products that fit into a healthier lifestyle, and cannabis is becoming
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