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Wyld dominates edibles category in adult-use marijuana markets

Wyld is well on its way to becoming the top-selling cannabis edibles brand in every state, a goal the Oregon-based company has set as states continue to launch regulated adult-use marijuana markets.

Of the 13 adult-use markets analyzed by MJBizDaily, Wyld was the top-selling brand in more than half.

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“We don’t plan on slowing down any time soon,” Rachael Smith, Wyld’s marketing production manager, told MJBizDaily via email.

She added that leading the edibles category in sales in every state was “absolutely” a goal.

Wyld leads the edibles category in sales so far this year in six Western states, including Arizona, California, Colorado, Nevada, Oregon and Washington, as well as Michigan, where sales rival California based on several metrics.

The company has sold

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